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Chevrolet Spreads Good Tidings and Hope

'Tis the season of giving. And, this year, Chevrolet is spreading good tidings and hope. The belief is that even if the hope is not our own, in hearing other peoples' wishes, we foster more optimism ourselves and have the opportunity to help transform dreams into reality, serving to  further empower aspirations.

Now there are different ways to share hope. Chevrolet's approach is rather unique. Specifically, the American automaker is teaming with celebrity photographer…

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New Chevy Camaro Raises the Bar for Safety

With the new 2012 Camaro, Chevrolet demonstrates that consumers searching for the best safety do not need to give up performance and style, and purchase a frumpy mini-van. Recently, the National Highway Traffic and Safety Administration (NHTSA) put the pony car under its recently-revamped (and might we add harder-to-pass) series of crash tests. Since tightening their criteria earlier this year, the NHTSA has denied all 46 cars assessed a perfect five-star rating, across the board…

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Do You Dare to Participate in the New Chevy Challenge?

Do you have the guts to create a cake with a picture of yourself on it, and then go as far as eating it? Are you daring enough to get your friends together and create letters? Do you have the courage to donate blood in a vampire costume? Could you ever push yourself to do curls with a frozen turkey while shopping for groceries? If so, if you could really perform all of these strange…

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Chevy Unveils the Drag-Race Ready COPO Camaro Concept

Here at Peterson Chevrolet, of greater Bosie, we don't urge or customers to participate in drag races. However, the Chevrolet Camaro has been known to partake in informal drag races, since the vehicle was first introduced in 1967. Even though those traditional drag-racing events may have become less popular, the tradition has been passed down to the line to younger generations.

Chevy drivers' need for speed is what makes the COPO Camaro such a…

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Chevrolet Rolls Out New Silverado Texas Edition

For the 2012 model year, Chevrolet is giving its award-winning Silverado pickup a peppering of Texas attitude. That's right. At the end of last month, Chevrolet announced the inauguration of its first-ever Silverado HD Texas Edition.

The Texas Edition is essentially spurred by drivers' love for the 2500HD and 3500HD and their desire for true...

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Cadillac Promotes Latest Models

Cadillac has been teasing the introduction of new models since late last year. With smaller cars gaining more acceptance, thanks to better mileage and tech gadgets appealing to a younger crowd, this stereotypically large American car maker is looking to shrink future models, without killing off luxury.

Models like the Cadillac CTS have brought fresh attention to the company. Thanks to its many variants, including a CTS wagon and CTS-V coupe, Cadillac's stock has…

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Cadillac Develops New Rain Brake Assist System

Cadillac vehicles like this year's Cadillac SRX have boosted sales for the company since the model's release over seven years ago. When driving a large automobile, safety should always be top of mind, especially when it comes to driving through large storms such as Hurricane Irene, which recently struck the East Coast.

So when Peterson Chevrolet Buick Cadillac - of Boise, Idaho discovered that SRX will receive improvements to their...

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Buick Teams up with Chefs for the Buick Discovery Tour

The all new Buick Regal has received some great reviews from some of the country's top chefs. But, what do chefs have to do with automobiles? Well, when you cook meals for professional athletes and celebrities all day, you learn the importance of luxury.

Most importantly, a great chef knows how to add spice to enhance a great recipe. Vehicles like Buick's 270-horsepower Regal GS...

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Buick Utilizes Facebook in a New Way

Fans of the all new Buick Regal can be found in real life at Peterson Chevrolet Buick Cadillac - 9501 W Fairview Avenue in Boise, ID. But they are also popping up on the web. Buick alone has 118,000 Facebook friends and over 6600 Twitter followers.

GM is turning Facebook into a unique sales opportunity. Social media has become a large component of the marketing world today, specifically in...
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